Zvon studio was commissioned to create and elaborate a concept of transforming the building of the former printing house in Moscow into an interdisciplinary cultural space. Fiction, catalogues and art magazines, as well as chronicles of the arts & crafts circle in Abramtsevo were printed inside this eclectic brick building (built in 1872). We took inspiration in the existing architecture — the ornaments on the façade refer to wood carving and embroidery motifs — and in the rich connection of the founder Anatoliy Mamontov to the arts & crafts movements of the late XIX century. According to our concept, the printing house is transformed into an interdisciplinary platform that combines recreation with production and display of art and music. The functions are distributed over the whole building: at the very bottom there is a VIP bar, on the ground floor there is a foyer as well as workshops with an archive, on the second floor there is a stage with a bar and exhibition spaces, and, finally, the third floor hosts offices. The building connects the imprints of history with modernity — fragments of brick walls are left visible, the outline and glazing of historical windows are preserved. Modern insets are made of metal, corrugated glass, mesh and colorful elements.
When entering the building, the visitors find themselves in a large foyer where they can read literature related to the history and events in the space, drink coffee or learn more about the cultural program. In addition to the central elements - staircase and reception desk - the lobby consists of a wardrobe and toilets, lounge areas and a café counter, showcases with souvenir products, a library, an elevator. Also, the public foyer communicates with the workshops, the archive and the musicians' room by means of a ramp, these areas are non-public.
Parts of the brick walls, windows, historical columns and the ceiling are left visible.
On the second floor, exhibition areas are planned, as well as a hall with a stage and a bar with an adjacent veranda. The space is tremendous for hosting temporary exhibitions of arts created in the ground floor workshops, for concerts and performances.
Temporary architecture has been erected on the 2nd floor to provide an opportunity to partially use the building for events. We came up with an illuminated brick bar, foam block seats, polycarbonate screens, lamp-tables made of profiled metal sheeting and orange plexiglass.
On the third floor there are offices of curators, a work area and a director's office. It can be accessed both from inside the building and by an external staircase, which is also a fire escape.
In the basement there is a speak&easy bar, kitchen and toilets. The walls of the bar are painted by artists associated with the reinterpretation of crafts. Stainless steel, wood and red velvet are used in the interior.
There is also a separate staircase leading to the basement for staff.